white and blue cruiser ship

Princess Cruises Ends Last-Minute Discounts

Princess Cruises has announced a significant shift in its pricing strategy, ending discounts for last-minute cruise bookings and emphasizing that early birds will secure the best deals. This marks a substantial departure from traditional industry practices, and Princess Cruises is determined to reward travelers who plan well in advance.

Terry Thorton, Chief Commercial Officer at Princess, described it as a “dramatic shift in its pricing strategy.” He highlighted, “A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand, our new pricing approach will always reward guests who lock in their Princess vacations well in advance. Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now.”

To solidify its commitment to this innovative pricing model, Princess Cruises has introduced a best-price guarantee, pledging to match any lower price found for the same cruise and stateroom category.

This strategy shift has garnered support from travel advisors in the industry. Kelly Becker, a travel advisor at, believes this change is long overdue. She emphasized, “Cruisers who booked in advance were already paying more than those who could wait until the last minute. This change will level the playing field and ensure fair pricing for all.”